Events are one of the best ways to promote your business these days. Who said face to face is dead?! They bring people together, they offer a lot of value and the return can be incredible! More customer contact, more brand awareness and therefore, more sales.
We know however that planning and managing an event is a whole different beast. There are so many things that can go wrong, making the whole event flop and fall flat on its face before it even began. The whole process is stressful, taxing and painful. Believe me we know! But somehow we love it all the same! And that’s our difference I guess!
Fortunately, there are many companies that are specialised in Event planning and that are willing to help make your event a fabulous success. And the best part is that you won’t have to do anything yourself.
Lets take a look at 3 revealing reasons why small business owners like yourself should definitely hire an event planner.
- Hiring an event planner makes everything easy
It’s obvious that if you get someone to do something for you, it’s easier than doing it yourself. As we said, planning an event can be a very tiresome and stressful task. Instead of pulling your hair out, consider hiring an event planner instead.
Planning events is their main job, so they’ll most likely be inherently better at it than you are. That’s not to say that you’re bad at planning events, but obviously an event planner will have more experience. They’ll have proven event formats that they can implement in order to streamline the whole process and will be able to suggest creative ideas about your event.
Everything that the event planning company will offer you will save you an absurd amount of time. This is incredibly important and in the long run, you’ll be glad that you hired one instead of going through it on your own!
- An event planner can help you save an incredible amount of money
Obviously, the less time you spend planning the less money you’re going to cost your business since your time will be spent doing your day job and this usually far outweighs the cost of an event management company fee.. The less trial and error you go through, the less money it’ll cost you. As we have said, hiring an event planner greatly speeds up the whole process and they are also good at making it as cheap as possible.
A good event planner will have established relationships with hotels, venues, and suppliers because that’s their job. This is why they can provide cheaper services by negotiating against those relationships. They will also know exactly how much everything will cost, meaning that the budget will be tighter than if it was done alone and can be managed much more efficiently.
- Professional delivery and safety
As we now know, hiring an event planner means that your event will be professionally handled. This means that the preparations before the event and the planning are perfect, the event itself goes smoothly and everything goes as well as possible.
An event planner will not only create the best event for your business, planning every activity hour by hour, but they will also deliver contingency plans on the possible unfortunate dangers that may occur. Things such as power shortages, medical emergencies, and fires.
Using an event planner will greatly help here as you’ll have access to experienced staff if an issue arises. On the off chance that something does happen, you’ll be one step ahead and dealing with it in a professional manner.
Another overlooked benefit of hiring an event planner is that they’ll have an incredible toolkit for communicating with attendees and making sure their journey is as exciting and easy as it can be. Things such as creating a website for the event with maps, event programmes, the attendee list and much more. All of this makes hiring an event planner an obvious choice.
So it’s clear that hiring an event planner can be extremely beneficial to your business. Not only do you get the peace of mind that your event will be handled professionally, but you also save incredible amounts of time, money and stress.
At the end of the day, it’s the job of an event planner to plan events (obviously), so they’ll be much more proficient in that than anyone else!
Save yourself from the hassle of planning an event yourself and get a professional event planner. The benefits outweigh the cost of hiring one!