



HYBRID EVENTS
Hybrid events have been around for years, but the pandemic has propelled this model into the spotlight.
What are hybrid events?
In its simplest form, hybrid events allow you to engage with your audience remotely and on a global basis. By adding digital elements before, during and after a live event it becomes a ‘hybrid’ event.
If used innovatively, the marketing and event software available for hybrid events can encourage attendee engagement, networking and participation (often more than just a live event itself), generating and maximising leads for the live and hybrid event. In our book, that’s a win, win!
When you have delegates that want to go to an in-person event, but can’t, and delegates that want to attend online, you have the perfect need for a hybrid event solution. That need will get stronger as delegates realise they have a choice. We live in a hybrid world and engage using a combination of in-person and online every day… it’s time for events to do the same.
What are the benefits of hybrid events?
You can go beyond the confines of a physical venue and make your event far more accessible. Greater reach and exposure and the scope for virtual attendance is good news for you as it generates more leads and additional income. But it’s also good news for your exhibitors and sponsors, who get an increased return on their investment.
There’s also a sustainability benefit. Encouraging some delegates to attend virtually reduces the overall carbon footprint of your event.
There is no limit to the possibilities of a hybrid event
A hybrid event can range from something as simple as adding digital elements to a live event with a virtual event platform or app to hosting digital one-to-one meetings or roundtables, broadcasting from a live studio and engaging a virtual audience.
Whatever digital features and dynamics you choose, all this enables engagement from both the live and online audience, in real-time.
A great event experience
To be successful, a hybrid event should deliver a great experience for everyone. This requires a level of physical interaction, a live audience, participation, gamification, opinion sharing and networking.
It’s also essential that the whole team, including speakers, understands there is an online audience outside the room, as well as those they can see.
We do our homework, and we keep up to date with new virtual platforms and digital marketing techniques. We’re already successfully delivering a range of hybrid events and we’d love to help you embrace this new era. We can design a bespoke event that meets your objectives and budget, and the needs of your customers.
Contact us today
Give Shirley a call to talk through your many options on 01293 851869