Hybrid events have been around for years, but the pandemic has propelled this model into the spotlight.
What are hybrid events?
In its simplest form, hybrid events allow you to engage with your audience remotely and on a global basis. By adding digital elements before, during and after a live event it becomes a ‘hybrid’ event.
If used innovatively, the marketing and event software available for hybrid events can encourage attendee engagement, networking and participation (often more than just a live event itself), generating and maximising leads for the live and hybrid event. In our book, that’s a win, win!
When you have delegates that want to go to an in-person event, but can’t, and delegates that want to attend online, you have the perfect need for a hybrid event solution. That need will get stronger as delegates realise they have a choice. We live in a hybrid world and engage using a combination of in-person and online every day… it’s time for events to do the same.
What are the benefits of hybrid events?
You can go beyond the confines of a physical venue and make your event far more accessible. Greater reach and exposure and the scope for virtual attendance is good news for you as it generates more leads and additional income. But it’s also good news for your exhibitors and sponsors, who get an increased return on their investment.
There’s also a sustainability benefit. Encouraging some delegates to attend virtually reduces the overall carbon footprint of your event.
There is no limit to the possibilities of a hybrid event
A hybrid event can range from something as simple as adding digital elements to a live event with a virtual event platform or app to hosting digital one-to-one meetings or roundtables, broadcasting from a live studio and engaging a virtual audience.
Whatever digital features and dynamics you choose, all this enables engagement from both the live and online audience, in real-time.
A great event experience
To be successful, a hybrid event should deliver a great experience for everyone. This requires a level of physical interaction, a live audience, participation, gamification, opinion sharing and networking.
It’s also essential that the whole team, including speakers, understands there is an online audience outside the room, as well as those they can see.
We do our homework, and we keep up to date with new virtual platforms and digital marketing techniques. We’re already successfully delivering a range of hybrid events and we’d love to help you embrace this new era. We can design a bespoke event that meets your objectives and budget, and the needs of your customers.
Contact us today
Give Shirley a call to talk through your many options on 01293 851869
"As a judge, this was the best experience I have had, and I have judged many awards. The organisation was brilliant. Nothing was forgotten and everything went like clockwork. I found the personal contact with the organisers very good too. As for the food products, as judges we saw and tasted them at their best. This is vitally important for all the producers who have taken the time and trouble to submit their entries. Well done to the entire team!"
"Having worked together on the inaugural Energy Now Expo and then successfully grown the show together year on year. I would happily recommend McCullough Moore to anyone that asked! They are a truly professional organisation whose high level of skills are only matched by their work-rate. The show is a roaring success and quite simply wouldn't have been without their involvement."
"Working with McCullough Moore has been excellent, it’s exceeded our expectations again for the 3rd year. The visitor numbers are up 20%, and we have more than 20 new companies exhibiting with us this year. It’s got momentum in the industry, and MedTech Expo is now seen as an essential event within the sector, we’re really going places. Thank you. "
When it comes to staging events efficiently and professionally, McCullough Moore are in a class of their own. What you are looking for in an events company is one that will handle everything, from sending out invitations to finding the right venue and of course preparing and managing the event itself. On the number of occasions I have used McCullough Moore’s services I have always found that they handle all of this with consummate ease and with an attention to detail that gives you total peace of mind, allowing you to concentrate on enjoying the event!
I want to extend thanks on behalf of all at CEDA for the excellent organisation of our Conference. Operationally it was superb and your professionalism and communication were first class, both in the build-up and at event. This, your second involvement showed significant improvements on last year and I look forward to working with you to make 2017 bigger and better still.
Just a note to say a big thank you for all of the work you did to make the conference such a success. I have had a tremendous amount of feedback from delegates - all of which has been extremely complementary. Thanks once again, none of the event would have been possible without your hard work and attention to detail.
We have had the pleasure of working with McCullough Moore for the last four years on the National Association of Care Catering’s annual conference. We have benefited greatly from their experience, expertise and professionalism during this collaboration and cannot recommend them too highly.
McCullough Moore are our preferred logistics support agency for all our internal and external events. Their national, and international, destination experience is invaluable for advising ourselves and/or our pharmaceutical clients on how best to manage procedures. The team have an extensive knowledge and understanding of the PhRMA Guidelines and how best to liaise and communicate with key opinion leaders. We have worked together on a variety of events, including congress symposia, advisory boards, stand alones and investigator meetings - all of which have been managed efficiently and within budget. The team offers a positive and flexible approach, professional attitudes and very high standards of excellence.
Just wanted to say thank you for everything you did for the IM yesterday; although I was not able to make it there in person I have had very positive feedback about you and the way the meeting was organised. I got a good feeling about the company from speaking with you at the start, so I’m glad my hunch paid off and you came through for me! Hanna has said she would certainly be looking to use you guys again for future meetings, and I would of course do the same.
I really want to stress how pleased we were with how the Cmed Symposium went - everyone that's commented has said how professionally it was run so please convey my thanks to all the guys, you made my life easy!