It is widely known that companies use colour to enhance people’s moods, so why not use it creatively at an event? Using a certain colour at events can create different ambiances and experiences for your guests.
If you are using strong colours at your event to go with the theme of the client’s brand, it is worth realising what colours can do to trigger people’s memory of the event. You can be quite strategic in colour placement, it could be just a tablecloth in a certain colour, or menus designed to help build that of the client’s brand.
Alternatively, instead of using objects with colour, a mood can be enhanced by using gobo lighting in areas, or uplighters by the side of the screen. Simple touches promoting the event almost subconsciously.
The Meaning Behind Colours
Below is a brief overview of meaning behind each colour and brands associated with these:
Red is a very emotionally intense colour. It has very high visibility, which is why stop signs, stoplights, and fire equipment are usually painted red. It can be used as an accent colour to stimulate people to make quick decisions; it is a perfect colour for ‘Buy Now’ or ‘Click Here’ buttons on Internet banners and websites.
Yellow is the colour of sunshine – and hey who doesn’t LOVE sunshine?? It’s associated with joy, happiness, intellect, and energy. Yellow has a warming effect, arouses cheerfulness, stimulates mental activity, and generates muscle energy. Yellow is often associated with food. McDonald’s, apparently, use red and yellow because red means fast and yellow means hunger (hence fast food!).
Orange combines the energy of red and the happiness of yellow. It is associated with joy, sunshine, and the tropics. It represents enthusiasm, fascination, happiness, creativity, determination, attraction, success, encouragement, and stimulation. Orange also has connotations with travel… Think EasyJet.
The colour brown is a friendly yet serious, down-to-earth colour that relates to security, protection, comfort and material wealth.
Green is the colour of nature. It symbolizes growth, harmony, freshness, and fertility. Green has strong emotional correspondence with safety. Dark green is also commonly associated with money.
Blue is the colour of the sky and sea. It is often associated with depth and stability. It symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven. Blue is considered beneficial to the mind and body. It slows human metabolism and produces a calming effect. Blue is strongly associated with tranquillity and calmness.
Purple combines the stability of blue and the energy of red. Purple is associated with royalty. It symbolizes power, nobility, luxury, and ambition. It conveys wealth and extravagance. Purple is associated with wisdom, dignity, independence, creativity, mystery, and magic. It is also known that purple is the colour of the imagination. It can be creative and individual or immature and impractical.
The colour psychology of pink is unconditional love and nurturing. Pink can also be immature, silly and girlish.
White is associated with light, goodness, innocence, purity, and virginity. It is considered to be the colour of perfection.
Black is associated with power, elegance, formality, death, evil, and mystery. Black is a mysterious colour associated with fear and the unknown. Think black holes…
Safety, reliability, intelligence, melancholy, modesty, dignity, maturity, soundness, functionality, old age and grief all represent the colour grey.
Gold is the colour of success, achievement and triumph. Associated with abundance and prosperity, luxury and quality, prestige and sophistication, value and elegance, the colour psychology of gold implies affluence, material wealth and extravagance.
It is also worth noting that colour is culturally dependant. For example, although black is the colour of death in many countries, in China the colour associated with death is white.
For more insight into colour at your next event, come and talk to us at McCullough Moore about how we can deliver your events into outstanding events with colour!