Schöller’s 21st Birthday Celebration
Venue:
The Grove, Hertfordshire
Guests:
Clients, potential clients and staff from Schöller
Objective:
To combine an educational seminar during the afternoon with a fantastic evening celebration, launching the new Movenpick branding and establishing it as the leading super premium ice cream in the UK
Outline of day:
12.30 – Welcome lunch
14.00 – Introduction & brief history of Schöller
14.15 – Re-branding of Mövenpick Ice Cream
14.35 – Rohit Talwar, Global Futurist – Winning in the foodservice business during a downturn
15.35 – Tea and new flavour Mövenpick ice cream tasting
16.00 – Mövenpick ice cream
16.45 – Adrain Moorhouse MBE – Mental resilience and staying positive in difficult times
17.15 – Seminar close
19.00 – Champagne reception
20.00 – Dinner and entertainment
“McCullough Moore organised Scholler’s 21st Birthday celebration for clients and potential clients at The Grove Hotel, Hertfordshire. From initial concept to the final delivery of the event they presented ideas in a professional way, offering creative options and alternatives that met the set budget. Their industry knowledge also helped us in compiling the potential client guest list. The result was a fantastic conference during the day where we launched the new Mövenpick branding and a spectacular party in the evening, helping us to reaffirm Mövenpick as the leading super premium ice cream brand in the UK.”
Mike Godwin, Managing Director, Schöller